- Brand design
- Marketing communications
A collaboration between client, O-I Glass, the Australian Beverage Council, Monash University and Voice created Millie, a new glass beverage packaging solution.
Australian beverage and snack company Emma & Tom’s will be using the bottle for a new premium juice range aimed at the export market.
Millie is a 250ml glass bottle designed to contain exactly two servings of fruit in the form of a no sugar added fruit juice. It is designed for consumers conscious of the daily 5 + 2-a-day Australian Dietary Guidelines for vegetable and fruit intake.
Its design came about through an O-I and Voice project, supported by the Australian Beverages Council. Students from the Monash University Faculty of Art, Design and Architecture were set the challenge to create a packaging solution which would provide consumers with clear understanding of how the product would meet their daily nutritional requirements.
Students met with O-I and Voice several times to present their ideas and refine and develop their understanding by bouncing their ideas off leading industry and design experts.
Millie is being trialled by O-I and Emma & Tom’s has come onboard as its consumer launch partner.
Emma & Tom’s co-owner Emma Welsh says it will be launching a range of premium chilled fruit juices and smoothies in the Millie bottle, once O-I has completed its trials.
“We are seeing a definite shift with consumers leading the change in the market away from plastics. Glass provides a strong fit with the health and sustainability values that are central to our business and is the best and most sustainable choice for packaging our juice,” Welsh says.
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