New Zealand Couriers
- Brand design
- Brand strategy
- Internal communications
- Marketing communications
New Zealand Couriers (NZC) approached Voice in 2007 looking to shift their brand and compete from a position of strength.
Voice saw three conditions to reconcile; to modernise the corporate nature of the logo, to encapsulate the company’s unique heritage and capability, and to ensure the brand continued to be relevant to customers. The brand promise “We’ve got it sorted” was developed to put into words exactly what research told us customers want from their courier company. Ongoing work followed the initial expressions to include;
- Internal communications and values
- Vehicle livery
- Sales and marketing collateral
- A new website
- Product design
The result of this partnership was NZC was labelled a ‘superbrand’ in 2012 by an external organisation and is currently one of the strongest competitors in the market with year on year growth.
“NZC and Voice have been working together for almost 8 years. That time has been well spent executing the brand and communications strategies for both our internal and external audiences. The value they have added – by taking this knowledge and using strong strategic thinking and ‘best of breed’ creative, means they have repeatedly proven themselves.”Robert Levy
National Marketing Manager