Real Journeys

  • Brand strategy
  • Marketing communications
  • Visual identity
  • Wayfinding

Fiordland Travel, a major tourism player in the Queenstown area, had its sights set on some serious expansion. Bound to a region by its name, the company needed a new identity and brand positioning in order to accommodate its grand plans.

The company was founded in the 1950s by tourism and conservation pioneers Les and Olive Hutchins and wanted to remain true to its founders and their principles of conservation and hospitality.

“It was about showing people the real New Zealand and sharing our country’s natural heritage and astounding beauty.” says Jonathan Sagar. And so Voice developed Real Journeys, a brand that promises to deliver authentic tourism experiences unbound by geographical location. Today, Real Journeys has operations from Stewart Island to Queenstown, including world renowned cruises through Milford and Doubtful Sounds. The company is widely regarded as a leader in the New Zealand tourism industry and is regularly named as one of the country’s highest achieving tourism operations.

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