Real Journeys

  • Brand strategy
  • Marketing communications
  • Visual identity
  • Wayfinding

Fiordland Travel, a major tourism player in the Queenstown area, had its sights set on some serious expansion. Bound to a region by its name, the company needed a new identity and brand positioning to accommodate its grand plans.

The company was founded in the 1950s by tourism and conservation pioneers Les and Olive Hutchins, who wanted to remain true to its founders and their principles of conservation and hospitality.

“It was about showing people the real New Zealand and sharing our country’s natural heritage and astounding beauty,” says Jonathan Sagar. And so, Voice developed Real Journeys, a brand that promises to deliver authentic tourism experiences unbound by geographical location. Today, Real Journeys operates from Stewart Island to Queenstown, including world-renowned cruises through Milford and Doubtful Sounds. The company is regarded as a New Zealand tourism industry leader and is regularly named one of the country’s highest-achieving tourism operations.

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