Reside Projects

  • Brand strategy
  • Marketing communications
  • Naming
  • Visual identity

Location Group. A capable, experienced, customer-centric Auckland-based property developer knew they needed a more accessible brand to face their residential product to customers.

A brand positioned to care, communicate and demystify the process of buying off-plan dwellings, Reside needed to be friendly, but not lose its high-end pedigree. A brand that would form relationships with its customer base in the long term and sit in stark contrast to the ‘revolving door’ mentality of other property developer companies.

Design Assembly picks up on Voice success

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