Te Rūnanga O Toa Rangatira
- Brand design
- Brand guidelines
- Marketing communications
- Visual identity
Te Runanga o Toa Rangatira is the commercial arm of the mighty Ngati Toa iwi, the mana whenua for the Wellington, Porirua region.
The Runanga was on a mission. Post their Waitangi Tribunal settlement; the mandate was to regain all they had lost during the municipal land grabs through the early decades of the last century and then some.
With the added goal of building the health, well-being, safety, self-respect and worth of their people, Te Runanga o Toa Rangatira saw it as their role to provide as much as they could in every way possible. Education, health, financial security, property, retirement, environment – wrap-around services to support the iwi of Ngati Toa through a lifetime and beyond – the creation of a robust platform from which the people of Toa Rangatira could flourish.
Driven by the desire to uplift a people, growth happened quickly. New services were added to the core operation through acquisitions, joint ventures, partnerships and a sub-brands structure. Local government, national government and the private sector as partners – it quickly became apparent that order and control were needed to streamline the organisation into the next phase of its existence.
Enter Voice to make sense of the above, creating an architecture for the master brand, sub-brand and commercial relationship structures. A graphic convention for logo expression, no matter the frame of the relationship, in a solid bilingual way that celebrated our new, New Zealand.
A refresh of the existing logo and the creation of a new visual identity. A new typeface, colour palette, new corporate stationery and reporting documents, signage and wayfinding. Underpinned by easy-to-follow rules and regulations so that more people could get involved and achieve more things.
All the above tying back to one ever-changing, ever-growing master brand.