- Brand design
- Brand guidelines
- Marketing communications
- Visual identity
- Wayfinding
Te Rūnanga o Toa Rangatira is the commercial arm of the mighty Ngāti Toa iwi, the manawhenua for the Wellington, Porirua region.
The Rūnanga was on a mission. Post their Waitangi Tribunal settlement, their mandate was to regain all they had lost during the municipal land grabs through the early decades of the last century and then some.
![](https://cms.voicebrandagency.com/app/uploads/2022/03/TOA_Brand_Image_V2-1024x682.jpg)
![](https://cms.voicebrandagency.com/app/uploads/2022/04/ORA-TOA_Signage-1024x682.jpg)
With the added goal of building their people’s health, well-being, safety, self-respect and worth, Te Rūnanga o Toa Rangatira saw it as their role to provide as much as they could in every way possible. Education, health, financial security, property, retirement, environment – wrap-around services to support the iwi of Ngāti Toa through a lifetime and beyond – creating a robust platform from which the people of Toa Rangatira could flourish.
Driven by the desire to uplift a people, growth happened quickly. The Rūnunga added new services to the core operation through acquisitions, joint ventures, partnerships and a sub-brands structure. Local government, national government and the private sector as partners – it quickly became apparent that the organisation needed order and control to streamline it into the next phase of its existence.
![](https://cms.voicebrandagency.com/app/uploads/2022/03/TOA_Nurse_Mockup-V3-1024x682.jpg)
![](https://cms.voicebrandagency.com/app/uploads/2022/03/TOA_Basketball_Mockup-1024x682.jpg)
![](https://cms.voicebrandagency.com/app/uploads/2022/03/TOA_Kimihia_Pages_V1-1024x724.jpg)
![](https://cms.voicebrandagency.com/app/uploads/2022/03/TOA_PulllupBanner-Mockup_V1-1024x682.jpg)
Enter Voice to make sense of the above, creating an architecture for the master brand, sub-brand and commercial relationship structures. A graphic convention for logo expression, no matter the frame of the relationship, in a solid bilingual way that celebrated our new New Zealand.
A refresh of the existing logo and the creation of a new visual identity. A new typeface, colour palette, corporate stationery and reporting documents, signage and wayfinding. Underpinned by easy-to-follow rules and regulations so that more people could get involved and achieve more things.
All the above ties back to one ever-changing, ever-growing master brand.