The Provider

  • Brand strategy
  • Marketing communications

A project team of Unitec faculty and students, PWC, NZTE, the New Zealand Brewers Guild and Voice: a collective of brains brought to bear on a project and brief developed by bottle maker O-I New Zealand.

The brief was to develop a bottle to take New Zealand craft beer to the Asia markets. Voice’s role in the team was to mentor design students to ensure the result was customer-focused. To weave Asian customs and cultures into the fabric of the bottle while maintaining the presence of a New Zealand brand, making sure the surrounding communications of the bottle did the same.

This project finished in July 2015, yet we believe the Provider will become the bottle that takes Australasian craft beer to the most extensive beer-drinking markets in the world.

Design Assembly picks up on Voice success

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