• Brand strategy
  • Internal communications
  • Marketing communications
  • Visual identity

THL’s vision was to be the world’s largest rental motorhome operator. We helped them get on the road by focusing their efforts and aligning their manufacturing, renting and sales around a central operational core that would sustain them in growth.

We created a fresh logo, new stationery and collateral designs to communicate the new focus visually, and a clear brand strategy positioning THL in the business of making customers’ holiday dreams come true. To ensure THL staff were on board, an internal communications campaign, “Walking the Talk”, was developed to promote understanding and alignment with the company’s fresh focus.

We have continued to commission Voice as they have the ability to interpret a brief/company strategy quickly and accurately. Secondly, they can bridge the brand and marketing mantra with an operational and customer delivery focus. The result shows insights that convert easily into a meaningful, deliverable product or positioning.


The next brief was to create a cohesive brand that embraced the offerings of their three successful manufacturing companies, Action Motor Bodies, Maui Vehicle Sales and Ci Munro, without losing brand equity. Voice worked to develop a robust strategy that simplified the proposition and paved the way for a single, memorable brand. The result was Motek. Since this project, Motek has positioned itself as an Australasian leader in recreational and specialist vehicle creation and development.

Next came the revitalisation of the Maui brand when the New Zealand campervan market was getting crowded. For the iconic Maui brand to remain relevant, it needed to confidently take its rightful position at the top and do everything in its power to stay there. Anticipating the arrival of sleek new campervans to add to their existing range, Maui saw the opportunity to revitalise the brand from the ground up.

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