Originally known as ‘Dive, Fish, Snow’, Voice was engaged to rename and rebrand this established travel company to encompass its aspirations for the future.

Research suggested the company had a very loyal customer base, yet a sense of brand engagement was missing for customers and employees. The challenge was to create an umbrella brand that would retain the company’s heritage and passion whilst enabling it to grow.

‘Travel&Co’ was chosen as a name to encompass the expertise and strength of the brand and a precise selling tool for consultants. ‘&Co’ was used to communicate a sense of customer care and of ‘being in good company’, both in terms of travel and choice of agency – a clear articulation of the client’s experience, passion, and high-performing USP.

travelandco.nz