Client Ngāi Tahu Tourism was looking to widen its helicopter brand to include a broader geography that would fulfil the future opportunities they saw for the brand.

The country’s youngest fleet, over 100,000 hours of safe flying, global connections and a strong customer service focus gave the Voice team a lot to work with. A high, prestigious experience, both rationally and emotionally, promising the forming of a different perspective – is how Voice saw the brand. It is a product that enables true discovery from a viewpoint above the rest.

Vantage became the name picked to express that notion. Based on peaks and degrees of site, the logo hinted at the wondrous landscape, leveraging a complete brand identity and stunning aircraft livery.

The result is a brand that speaks powerfully to visitors to New Zealand – and a unique vantage point to view New Zealand’s life-changing beauty in a way that befits the scenery.