Client, Ngāi Tahu Tourism was looking to widen their Helicopter brand to include a broader geography that would fulfil the future opportunities they saw for the brand.
The country’s youngest fleet, over 100,000 hours of safe flying, global connections and a strong focus on customer service, gave the Voice team a lot to work with. A high, prestigious experience, both rationally and emotionally, promising the forming of a different perspective – is how Voice saw the brand. A product that enabled true discovery from a view point above the rest.
The name Vantage was picked to express that notion. The logo, based on peaks and degrees of site, hinting at great landscape, was developed then leveraged into a full brand identity including stunning aircraft livery.
The result is a brand that speaks powerfully to visitors to New Zealand – and a unique vantage point to view New Zealand’s life changing beauty in a way that befits the scenery.