Vital Eyewear

Vital Eyewear recognises that eyewear transcends mere functionality; it embodies identity, outlook, and personal style. With a commitment to innovation, Vital has developed a collection of high-quality, fashion-focused, ready readers that empower individuals to take charge of their lives—inviting them to be brave and unique and fully embrace life’s offerings. To establish a powerful brand strategy, Vital Eyewear asked Voice to leverage its extensive expertise in optometry and highlight essential attributes, such as quality, care, and professionalism, for the ready-reader market.

Drawing from our insights, Vital was positioned as a leader in both style and substance, merging fashion with functional design. We developed a name that speaks to the target market and expresses individuality, capturing the ideas and energy that underpins the brand. Vital aimed to reshape perceptions around ageing and move beyond conventional notions of attractiveness into a realm where individual style takes precedence. Vital’s ready readers are designed to enhance—not detract from—these individuals’ lives, allowing them to express their engagement with contemporary culture and ideas.

The brand’s visual identity was designed to embody a sense of fun, timelessness, and eclectic style that catered to the adventurous spirit of its customers. By showcasing eyewear encouraging confidence and self-expression, Vital Eyewear appealed to its audience far beyond the practical need for vision correction. Central to the brand were core values that breathed life into its DNA – ideals of leadership, curiosity, open-mindedness, and embracing life’s experiences. Vital now occupies a unique space in the eyewear market. By merging quality with fashion and emphasising the importance of personal expression, they have established a brand that truly reflects the essence of their customers. Through thoughtful design and strategic branding, Vital Eyewear invites everyone to see and be seen.