Following the unsuccessful merger with Ansett Airlines, Air New Zealand’s brand and people were somewhat battered and bruised. It’s history now, but at the time a bold move was needed to reset the company spirit and provide the impetus for what became a most impressive turnaround. Voice was humbled to be part of the communications team that created a future vision for the business, working hands on with leadership to develop a lasting internal branding and engagement platform.
The process began with a two-day real time change workshop, led by executives and involving a huge group of employees drawn from every area of the business. Amid the questions, challenges and some tears, a new vision was formulated. That was just the beginning. Harnessing the passion and business experience through employee engagement meant faster problem-solving and very practical re-invention of the business from those who knew how it worked best.
Today Air New Zealand is a world renowned airline, recognised for what matters most to passengers – great customer service and on-time performance!