The Bayleys name is synonymous with leadership and professionalism, coupled with a constant drive for innovation has seen Bayleys become a market leader in New Zealand. Voice were engaged to create a comprehensive capability document to tell the Bayleys story, leverage the projects division to a higher, wider audience, setting them apart in a highly competitive market. We developed key messages and a compelling look and feel. The use of imagery and tone was critical to reinforce the brands personality and communicate this market leading offering.
The result, a high, articulate, and aspirational document that effectively communicated the tailored service Bayleys can provide to real estate property developers.