A little Kiwi brand with a big heart – no wonder the world is falling in love. DQ&co, makers of lovable accessories and stationery, wanted to compete in a global market and needed the right brand personality and positioning to make it happen. Offering a number of quite different products, the company also needed to understand how to position their range successfully.
Voice worked closely with this passionate team to develop a new, more confident logo, brand position and personality for DQ&co. The strategy provided clarity around the company’s different brand offerings and propositions to the market, and created a solid product range with clearly defined audience groups. This newfound clarity gave DQ&co the confidence to take their products to the world – and they haven’t looked back since.