How do you hold brand relevance within a shrinking industry? New Zealand’s only dedicated business mail specialist, DX Mail, wanted to elevate their brand in a way that would emphasise their extensive capabilities and when competitor NZ Post decreased their standard mail delivery to 3 days per week, DX Mail saw a potential increase in market share. As part of the Freightways Group, DX mail delivers 5 days a week across air, road and line-haul connections and Voice recognised this competitive edge as a USP worth boasting about.
Voice exercised its expertise in finding clarity with the development of a positioning that communicated their next day delivery USP as a simple expression of a forward-thinking business. The logo remained untouched and, around it, the Visual Identity refresh incorporated crisp photography of authentic smiling people to demonstrate a Kiwi can-do attitude and a sense of human reliability and energy. The result was a pointed and beautifully crafted brand refresh across stationery, print collateral and web, delivering communication for a company that’s proud to deliver.