How do you hold brand relevance within a shrinking industry? New Zealand’s only dedicated business mail specialist, DX Mail, wanted to elevate their brand and emphasise their capabilities when competitor NZ Post decreased their standard mail delivery to 3 days per week. Part of the Freightways Group, DX Mail still delivers 5 days a week across air, road and line-haul connections. A competitive edge worth boasting about as Voice saw it.
The development of positioning that communicated their next day delivery USP as a simple expression of a forward-thinking business. The logo remained untouched and, around it, the visual identity refresh incorporated crisp photography of authentic people demonstrating the Kiwi can-do attitude and sense of reliability and energy at a human scale. The result was a pointed and beautifully crafted brand refresh across stationery, print collateral and web, delivering communication for a company that’s proud to deliver.