Property Brokers is one of New Zealand’s larger real estate businesses with 40 branches nationwide, servicing residential, property management, commercial and commercial compliance needs. Early in 2018 Property Brokers approached Voice to help them reinvigorate their brand, fix issues with digital brand expression and offer the business an image makeover, in a highly image conscious industry.
With three months to run before the internal reveal, Voice set our methodology to work through a five phased approach. The strategic work was always going to be powerful. The business remains family owned, is strongly values-led and headed up by its passionate, hands-on Founder and Managing Director. The mission, positioning and values work would need to be something the lead team could stand behind, deliver authentically and live by - rather than taking up desk drawer space.
The resulting work, across strategy and design disciplines is a testament to deep consultancy, wide client engagement and Voice’s dive into all relevant facets of the business. Proudly, Jonathan Sagar, Voice Principal sights the logo refresh as a piece of exceptional work. “The workmark is accompanied by a flag device, a well recognised customer symbol, reimagined- we now call the brand flag. With use and a little tenure it will become a strong signifier of the Property Brokers’ brand. Provincial, contemporary, dynamic with an ethos of care and responsibility."
“After 20 years it was time for the company to modernise our brand to ensure it reflects who we are today, to reflect how much the company has grown over the last 20 years, and to ensure the new logo works well in digital formats, social media platforms, and evolves and adapts with new technology and advertising trends moving forward.”