Originally known as ‘Dive, Fish, Snow’, Voice were engaged to rename and rebrand this established travel company in a way that would encompass its aspirations for the future. Research suggested the company had a very loyal customer base yet a sense of brand engagement was missing for both customers and employees. The challenge, to create an umbrella brand that would retain the company’s heritage and passion whilst enabling them to grow.
‘Travel&Co’ was chosen as a name to encompass the expertise and strength of the brand, and a clear selling tool for consultants. ‘&Co’ was used to communicate a sense of customer care and of ‘being in good company', both in terms of travel and choice of agency - a clear articulation of the clients experience, passion and of a high performing USP.