Voice achieves a Powerhouse Performance
Voice has won two gold, a silver, and two bronze awards for its brand strategy work at the Transform Awards Asia-Pacific 2018 held in Hong Kong on the 21 November.
Voice’s work with O-I New Zealand won gold for Best Use of Packaging, and its creative collaboration with Reside Location Group took the gold for Best Use of Typography. Voice also won a silver award for Best Naming Strategy for its work with Reside Location Group, and a bronze for Best Visual Identity from the property, construction and facilities management sector for its brand refresh of Property Brokers.
“We are fortunate in the clients we have who come to us to deliver work for them that cuts through all the noise in our global marketplace.”Jonathan Sagar, Principal
Voice were one of only a handful of Australasian agencies shortlisted in the awards, competing with entries from companies and agencies in 17 other countries in the Asia-Pacific region including China, Hong Kong, Japan, South Korea, Singapore and Vietnam.
Voice’s client work with Chamber Music New Zealand, Hiakai, Property Brokers, Reside Location Group, and O-I Glass received seven awards up against tough competition from multinational brand agencies such as Labbrand, FutureBrand, and Superunion that represent brands such as The Coca-Cola Company, Air Tahiti Nui and Isuzu.
In the Best Use of Typography category Voice was a finalist in three of the five available spots and in addition to the gold for its work with Reside Location Group, Voice took home a bronze award for its creative partnership work with Chamber Music New Zealand, and highly commended for its work with Hiakai. Voice’s brand development work with Property Brokers also earned highly commended in the Best Brand Evolution category.
The global Transform Awards recognise best practice in corporate, product, and global brand development work, rewarding the most innovative, creative, and successful brand work from around the world. Entries in this year’s Transform Awards Asia-Pacific were judged across more than 26 categories that focus on brand strategy, process, content, execution and evaluation.
Voice’s Principal Jonathan Sagar, Managing Director Neil Sparksman and Creative Director Sean McGarry were at the gala ceremony in Hong Kong to receive the awards.
“We are fortunate in the clients we have who come to us to deliver work for them that cuts through all the noise in our global marketplace,” says Voice Principal, Jonathan Sagar. “To have achieved such success across consecutive years at the Transform Awards is exciting for our agency, especially because it brings our work to the attention of a very influential group of judges and peers.”
Companies and agencies entering the Transform Awards have their work benchmarked against their peers, and winning entries this year were judged anonymously by a panel of 17 industry specialists from a multitude of sectors and organisations such as IBM, Greenpeace, Steelcase, and Global Cloud Xchange.