Welcome to Voice
Our sole focus is creating, evolving and transforming brands. We’re proud to say they’ve had our full attention for 25 years, because nothing beats defining the core of a great brand, then bringing it to life.
It’s always about clarity. It’s the first thing our clients want and the starting point for strong foundations and focus. We untangle complicated problems, then define and build smart brands based on strategically led, creative thinking. That takes experience and persistence, so you’ll always have senior people working on your brand, from start to finish.
For the joy of it. All brands change and morph, provoked by any number of reasons. We know the trigger points well because we’ve been devoted to brands for a long time. Which brings us to our final point. We’re so invested in brands because we genuinely love what we do and you’ll experience that in the way we work – we take it seriously and we make it fun.
Our approach is straight forward and proven. It’s about finding clarity through creative excellence and delivering well crafted brands that deliver business success.
Our expertise in deep market research provides insights that empower decision-makers to make critical calls that change businesses for the better. From interviews and observations to focus groups and online research platforms, we use a range of techniques to help us better understand existing and target audiences, influencers and internal teams.
We help companies discover their unique point of difference, then explore different positioning scenarios, allowing them to determine the placement that will inform their overall brand strategy and best help them achieve their goals.
We help businesses navigate the complexities of the naming process, unearthing compelling, trademarkable names that resonate with target audiences and remain relevant in our ever-changing market.
We help companies get the best out of their brand portfolio, aiding the development of new brands, undertaking exploration into new territories, supporting brand extensions and rationalising the acquisition of new organisations.
Purpose and Values
We help companies define a clear organisational purpose that will empower decision-makers, shape strategic decision-making and motivate team members. We then distil this down into a set of brand values that guide the company’s internal and customer-facing ethos.
Logo Design and Brand Identity
We create influential, enduring brand and corporate and visual identities that cut through the noise and set organisations apart from their competitors.
We help companies discover and develop a unique tone of voice that communicates their brand personality, influencing and engaging target audiences.
We help companies develop the infrastructural policies and communication tools to ensure their position as market leaders.
We help companies ensure every touchpoint of their brand engages the customer in a positive way. From designing user experience to wayfinding (signage), packaging, retail environments and both internal and customer communications, we shape a start-to-finish brand experience, with no detail left out.
We help companies ensure their digital experience is cohesive with their physical one. We design websites and apps that maximise their digital presence, transforming each user interaction into a reaffirmation of the brand, driving engagement, conversion and loyalty.
Building on a strong strategic framework, we unearth the core truths that set a brand apart, creating opportunities to engage in a meaningful way with their audience. Through insightful creative ideas, meticulous planning and careful execution, our campaigns get eyeballs, drive awareness and convert target audiences into loyal customers.
We recognise that a company’s internal communications can be as important as their external messaging. By deploying internal brand strategies and team communication guides, we enable companies to maximise their employee relationships, aiding staff retention and driving future business success.
4 Reasons We’ll Deliver the Goods
1. We bring clarity.
We untangle complicated problems with pragmatic strategy. We take the time to do the homework, cracking tricky business problems with seamless, whole solutions. It’s the only way to build smart, believable brands based on a pure, simple promise that’s actionable.
2. Brands are front and centre.
We’ve been creating, evolving and transforming brands for 25 years. The strategic thinking and creative expression is where our focus sits because we believe brands deserve that.
3. You’ll see our best people – from start to finish.
We’ll assemble an expert team of clever creatives and strategic thinkers to work on your project. We’re a tight knit team of seasoned practitioners and future stars but we know experience counts, so you’ll always deal with senior people.
4. It’s serious enjoyment.
Our clients spend a lot of time with us, so it’s vital there’s pleasure in the process. You’ll find us mature and friendly, transparent and timely, opinionated but never precious. We love what we do and you’ll see it in the way we work.