Endless Metals

  • Brand design
  • Brand guidelines
  • Brand positioning
  • Brand story
  • Brand strategy
  • Naming
  • Visual identity
  • Wayfinding

The business of scrap metals is not normally one focussed strongly on brand. It is a business of contacts and distribution know-how – finding metal waste locally, processing it and selling it for value on international markets. 

Yet our brave clients saw the opportunity to create a compelling consumer-led brand in the waste metals arena that would create differentiation and strong recognition and throw a cat amongst the metal industry pigeons. With aspirational visions for growth, both vertically and laterally, the brand needed to appeal to industry experts and also less expert consumers. From a pragmatic level, it also needed to talk directly to the activities of the business, yet with a fun, modern edge.

Endless Metals® was developed to take the business forward. A brand focussed on resourcefulness and finding value from the things the rest of us throw away.

More Work

Woollen Mills

Brand design, Brand strategy, Marketing communications, Naming, Visual identity

Oji Fibre Solutions

Brand design, Brand guidelines, Brand strategy, Internal communications, Marketing communications
© 2023 Voice Brand Agency


Suite 2.4, 30 St Benedicts Street
Eden Terrace, Auckland Central
New Zealand, 1010


+64 9 373 5086

© 2023 Voice Brand AgencyCELEBRATING25 YEARSMade by Avenue