Endless Metals

  • Brand design
  • Brand guidelines
  • Brand positioning
  • Brand story
  • Brand strategy
  • Naming
  • Visual identity
  • Wayfinding

The scrap metals business is not customarily focused firmly on brand. It is a business of contacts and distribution know-how – finding metal waste locally, processing it and selling it for value on international markets.

Yet our brave clients saw the opportunity to create a compelling consumer-led brand in the waste metals arena to create differentiation and strong recognition and throw a cat amongst the metal industry pigeons. With aspirational visions for growth, both vertically and laterally, the brand needed to appeal to industry experts and less expert consumers. From a pragmatic level, it also needed to talk directly to the activities of the business, yet with a fun, modern edge.

To take the business forward, Endless Metals® was developed. A brand focussed on resourcefulness and finding value from what the rest of us throw away.

More Work

Woollen Mills

Brand design, Brand strategy, Marketing communications, Naming, Visual identity

Oji Fibre Solutions

Brand design, Brand guidelines, Internal communications, Wayfinding
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