Our journey

We are brand builders and storytellers. For more than 25 years we have led brands on journeys to solve their complex strategic challenges and tell their stories. We achieve that through close collaboration, intellectual rigour and world-class creativity. 

Voice has been our name since we began. To reflect our foundation and pride in being Maori-owned, we developed our ingoa Māori, Tūāpapa. 

Tūāpapa means foundation
A robust platform on which to build something of consequence. We apply our tūāpapa, intellect and creative minds to all projects we encounter. For 25 years Voice has led brand explorations to shape brand purpose, creating branded experiences that translate directly into business results.

First, listen to understand, then think. Lastly, speak.
Our approach is guided by a strategic intent that requires information to be accurate. We believe project success is achieved through our ability to listen, to understand nuance, to think, make the complex clear, be easy to deal with and real, mixed together with a little charm.

And always, always to listen more than we speak.


For 25 years Voice has been leading brand explorations to shape brand purpose, creating brand experiences that translate directly into business results.

What we value

Te Ao Maori informs the way we behave. Working this way enriches our work, our team and our clients.

We create clarity / He pou pūahoaho
We think clearly and strategically. We cut through complexity to clarity and provide balanced opinion and leadership. A Pou (a marker) to guide the way for our clients.

We act with conviction / He pou whakapono
We get it right. We understand context and we create opinion pathways and point of views formed through our thinking and experience to solve problems gracefully.

We are honest & real / Kia tika kia pono te kōrero
We are truthful, upfront and open-minded and like to work with people who are the same. Open, honest communication is key, as is going with our ‘gut feel’. Fit is important too – and if we don’t, that’s OK. We are the same people at work as we are at home.

We are big-hearted / Kia ngākau mahaki
We are kind, thoughtful, inclusive and welcoming. Whanau (family) is important to us. We respect and appreciate others for who they are. Diversity makes us all stronger.

We think consciously / He pou manaaki
We do our bit to tread lightly on our land and leave things better than when we found them. We are good business citizens and kaitiaki (guardians) of our environment and the planet. Everything has mauri (life force) and therefore requires respect.

Our work

Aunt Jean’s

Brand design, Brand positioning, Brand strategy, Digital, Naming, Packaging, Visual identity

Endless Metals

Brand design, Brand guidelines, Brand positioning, Brand story, Brand strategy, Naming, Visual identity, Wayfinding
© 2024 Voice Brand Agency


A1/ 1 Beresford Square, Auckland Central 1010


+64 9 373 5086

© 2024 Voice Brand AgencyCELEBRATING25 YEARSMade by Avenue