About us

We help build great brands. For 25 years we have led brands on journeys to tell their stories and solve their complex strategic challenges, with close collaboration, intellectual rigour and world-class creativity. 

We are a proudly Māori-owned company bringing our expertise and lived experience working with companies on their journey to understanding and integrating a Te Ao Māori perspective and upholding our collective responsibility to Te Tiriti o Waitangi. 

For 25 years Voice has been leading brand explorations to shape brand purpose, creating brand experiences that translate directly into business results.

We lead and take ownership of projects. And in doing that, we carefully balance the need to change how the brand exists internally as much as it manifests itself externally. We work with clients and their people every step of the way, getting stakeholder and organisational buy in and ensuring everyone is brought on the journey. 

We work hard and we cover a lot of ground efficiently. We find the tricky problems and solve them, understanding what’s required to build a strong and clear strategy that is insightful, logical and moves your organisation forward. We work with brands all the time and have an established approach. So we know what to keep and what to change, where to look and what to respect.

We’re good at getting under the hood and we’re here for a long term partnership – to get stuck into your business and work collaboratively with you to develop and implement your strategy and deliver consistent and meaningful experiences. That takes time and patience, and business can’t stop while you get this done. We understand all of that and we know how to corral all the moving pieces to make it happen effectively. 

We have a specific focus on the development and launch of brands with the potential to be great in their market places

What we value

At Voice we are guided by a set of values that inform how we do what we do and how we treat each other – this is who we are. Our approach is grounded in a Te Ao Māori perspective – working this way enriches our team our work and our clients.

We create clarity / He pou pūahoaho
We think clearly and strategically. We cut through complexity to clarity and provide balanced opinion and leadership. A Pou (a marker) to guide the way for our clients.

We act with conviction / He pou whakapono
We get it right. We understand context and we create opinion pathways and point of views formed through our thinking and experience to solve problems gracefully.

We are honest & real / Kia tika kia pono te kōrero
We are truthful, upfront and open-minded and like to work with people who are the same. Open, honest communication is key, as is going with our ‘gut feel’. Fit is important too – and if we don’t, that’s OK. We are the same people at work as we are at home.

We are big-hearted / Kia ngākau mahaki
We are kind, thoughtful, inclusive and welcoming. Whanau (family) is important to us. We respect and appreciate others for who they are. Diversity makes us all stronger.

We think consciously / He pou manaaki
We do our bit to tread lightly on our land and leave things better than when we found them. We are good business citizens and kaitiaki (guardians) of our environment and the planet. Everything has mauri (life force) and therefore requires respect.

Our work

Aunt Jean’s

Brand design, Brand positioning, Brand strategy, Digital, Naming, Packaging, Visual identity

Endless Metals

Brand design, Brand guidelines, Brand positioning, Brand story, Brand strategy, Naming, Visual identity, Wayfinding
© 2020 Voice Brand Agency


Suite 2.4, 30 St Benedicts Street
Eden Terrace, Auckland Central
New Zealand, 1010


+64 9 373 5086


425 Smith St, Collingwood
VIC 3065 Australia


+61 3 9113 7914

© 2020 Voice Brand AgencyCELEBRATING25 YEARSMade by Avenue