The scrap metals business is not customarily focused firmly on brand. It is a business of contacts and distribution know-how – finding metal waste locally, processing it and selling it for value on international markets.

Yet our brave clients saw the opportunity to create a compelling consumer-led brand in the waste metals arena to create differentiation and strong recognition and throw a cat amongst the metal industry pigeons. With aspirational visions for growth, both vertically and laterally, the name and brand needed to appeal to industry experts and less expert consumers. From a pragmatic level, it also needed to talk directly to the business’s activities yet with a fun, modern edge.

To move the business forward, Endless Metals® was developed. This brand is focused on resourcefulness and finding value in what the rest of us throw away.