The challenge: Take a well established and experienced property developer onto his next phase.
Distinguished Auckland property developer Nigel McKenna was looking for an identity, name and brand expression that fulfilled his approach to property development. Nigel is one of New Zealand’s most experienced developers, with a number of high profile developments under his belt; Auckland Viaduct, the Metropolis, DFS Galleria, Shed 5 in Wellington, Beaumont Quarter and North Stratis at Lighter Quay, to name a few. His reputable heritage was something Voice didn’t want to lose in the brand process. Voice’s approach was to build on and accentuate the strengths of Nigel’s pivotal involvement in some of the most successful developments in New Zealand. With such a legacy, a name was needed that could express this excellence and accomplishment; Templeton was chosen to take the brand forward. Drawing inspiration from classic architectural form and monumental structures, the logo is a pure expression of purpose and enduring certainty. The visual identity is subtle and classic, with a contemporary edge.