Naming & Logo Design

The challenge: Take maturity and experience into the next phase.

A distinguished property developer was looking for an identity expression that fulfilled his cultivated approach to property development. Previous high profile residential builds include; Auckland Viaduct, the Metropolis, DFS Galleria, Shed 5 in Wellington, Beaumont Quarter and North Stratis at Lighter Quay - creating a substantial heritage that needed to translate into the brand process. Voice’s approach, to accentuate the strengths and build on a legacy that was 35 years in the making and a name that could express this accomplishment - Templeton. Coupled with inspiration from classic architectural form and monumental structures, the logotype and visual identity is a pure expression of this purpose and enduring certainty.

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