Our Services
For over 25 years, we have worked closely with clients to solve their complex and specific strategic challenges through collaboration, intellectual rigour, and world-class creativity.
We take a practical and, at times, bespoke approach to delivering services to meet specific client requirements. VOICE understands business and strategy and, importantly, how to convert this into meaningful outcomes that will drive your organisation and brand forward.
What we do
Brand strategy
If long-term growth and sustainability is your goal, brand strategy and positioning are vital. Clarify your place in the market and inform multiple stages of your brand process including naming, logo design, visual identity, guidelines, and values.
Brand vision and purpose
Brand vision is a future statement that outlines what a brand aspires to become. Brand purpose is grounded in the present – the reason a brand exists beyond making a profit. Both are linked, but they fulfill different roles.
Brand values
The strength of brand values brings an organisation’s humanity to life. Recognising your people as key differentiators, connect them to the brand through unique, compelling brand values that articulate and drive behaviour.
Cultural strategy
Integrate Te Ao Maori, Te Reo, and Te Tiriti o Waitangi elements into organisational culture. Link purpose, vision, and values elements and develop a cultural strategy that is authentic to you and has a wide-reaching impact.
Brand architecture
We bring organisation through brand architecture. By setting out how customers view the relationship between your parent brand, sub-brands, services, and products, we simplify and help customers navigate your complex offering.
Logo and identity design
Develop compelling design elements as an expression of your business strategy. Your logo and brand visual identity are a curated collection of graphics and textures, typography and colours assembled to express a brand’s individuality.
Brand guidelines
Brand guidelines clearly define the use and reproduction of multiple brand elements including logos, typefaces, colour palette, imagery, and tone of voice. They drive collaboration and consistency, ensuring all visual and written communication is clear.
Tone of voice
Articulate how your brand speaks to your different audiences. We develop the tools you need to write or speak in any situation, broken down by audience segmentation so that your words always resonate.
Naming
We follow an established methodology for naming your brand. We take pride in guiding clients through this process, which may include trademarking clearance. We use a dynamic, thorough approach to ensure robust naming with longevity.
Brand story
A brand story is a powerful standalone tool. Strategically tied back to your brand strategy, it is a consistent, authentic narrative that forges emotional bonds with customers, articulates differentiation and makes developing marketing communications efficient.
Wayfinding
A brand expression that helps people orient themselves and find their way around an environment. Wayfinding includes cohesive messaging for pedestrian and vehicle support and uses directional signs, information boards and surface marking.
Annual reports and shareholder communications
We understand the dynamic nature of corporate communications, including regulatory requirements, disclosure trends, ESG, and shareholder engagement. Leverage our deep experience to align your financial, operational, people, culture and community messaging.
Internal communications
Build internal engagement by developing strategic, on-brand messaging that resonates with your employees. Utilise your company’s communication channels to help employees understand their roles in your business strategy and what’s expected of them.
Corporate social responsibility
Develop a strategy that addresses your organisation’s current and future ESG status. Use our structure and clarity, materiality-assessment support, framework analysis, articulation, and enablement to leverage your good work into a compelling pathway forward.
Employee Value Proposition
Attracting and retaining top talent in a competitive market requires an EVP strategy that positions you as an employer of choice. VOICE navigates this complexity, tying frameworks to brands and delivering a differentiated, bespoke EVP.
Brand discovery and insight
We deploy research tools to address branding challenges, laying the foundation for strong decision-making. We seek answers from leaders and followers, from the inside and from the outside. We seek clear, objective data that leads to understanding.
Work with us
Whether you have a project you’d like to discuss, or you’d just like to find out more about how we work, please give us a call or send us an email.
