Our Services

For over 25 years, we have worked closely with clients to solve their complex and specific strategic challenges through collaboration, intellectual rigour, and world-class creativity.  

We take a practical and, at times, bespoke approach to delivering services to meet specific client requirements. VOICE understands business and strategy and, importantly, how to convert this into meaningful outcomes that will drive your organisation and brand forward.

What we do

Brand strategy

If long-term growth and sustainability is your goal, brand strategy and positioning are vital. Clarify your place in the market and inform multiple stages of your brand process including naming, logo design, visual identity, guidelines, and values.

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Brand vision and purpose

Brand vision is a future statement that outlines what a brand aspires to become. Brand purpose is grounded in the present – the reason a brand exists beyond making a profit. Both are linked, but they fulfill different roles.

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Brand values

The strength of brand values brings an organisation’s humanity to life. Recognising your people as key differentiators, connect them to the brand through unique, compelling brand values that articulate and drive behaviour.

Case study

Cultural strategy

Integrate Te Ao Maori, Te Reo, and Te Tiriti o Waitangi elements into organisational culture.  Link purpose, vision, and values elements and develop a cultural strategy that is authentic to you and has a wide-reaching impact.

Case study

Brand architecture

We bring organisation through brand architecture. By setting out how customers view the relationship between your parent brand, sub-brands, services, and products, we simplify and help customers navigate your complex offering.

Case study

Logo and identity design

Develop compelling design elements as an expression of your business strategy. Your logo and brand visual identity are a curated collection of graphics and textures, typography and colours assembled to express a brand’s individuality.

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Brand guidelines

Brand guidelines clearly define the use and reproduction of multiple brand elements including logos, typefaces, colour palette, imagery, and tone of voice. They drive collaboration and consistency, ensuring all visual and written communication is clear.

Case study

Tone of voice

Articulate how your brand speaks to your different audiences. We develop the tools you need to write or speak in any situation, broken down by audience segmentation so that your words always resonate.

 

Naming

We follow an established methodology for naming your brand. We take pride in guiding clients through this process, which may include trademarking clearance. We use a dynamic, thorough approach to ensure robust naming with longevity.

Case study

Brand story

A brand story is a powerful standalone tool. Strategically tied back to your brand strategy, it is a consistent, authentic narrative that forges emotional bonds with customers, articulates differentiation and makes developing marketing communications efficient.

Case study

Wayfinding

A brand expression that helps people orient themselves and find their way around an environment. Wayfinding includes cohesive messaging for pedestrian and vehicle support and uses directional signs, information boards and surface marking.

Case study

Annual reports and shareholder communications

We understand the dynamic nature of corporate communications, including regulatory requirements, disclosure trends, ESG, and shareholder engagement.  Leverage our deep experience to align your financial, operational, people, culture and community messaging.

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Internal communications

Build internal engagement by developing strategic, on-brand messaging that resonates with your employees. Utilise your company’s communication channels to help employees understand their roles in your business strategy and what’s expected of them.

Case study

Corporate social responsibility

Develop a strategy that addresses your organisation’s current and future ESG status. Use our structure and clarity, materiality-assessment support, framework analysis, articulation, and enablement to leverage your good work into a compelling pathway forward.

Case study

Employee Value Proposition

Attracting and retaining top talent in a competitive market requires an EVP strategy that positions you as an employer of choice. VOICE navigates this complexity, tying frameworks to brands and delivering a differentiated, bespoke EVP.

Case Study

Brand discovery and insight

We deploy research tools to address branding challenges, laying the foundation for strong decision-making. We seek answers from leaders and followers, from the inside and from the outside. We seek clear, objective data that leads to understanding.

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Work with us

Whether you have a project you’d like to discuss, or you’d just like to find out more about how we work, please give us a call or send us an email.

Our Work

Saint Kentigern

Brand design, Brand guidelines, Brand positioning, Brand story, Brand strategy, Campaigns, Corporate social responsibility, Tone of voice, Visual identity

Southern Cross

Brand architecture, Brand design, Brand strategy, Internal communications, Marketing communications, Wayfinding
© 2024 Voice Brand Agency

Auckland

A1/ 1 Beresford Square, Auckland Central 1010

P

+64 9 373 5086

© 2024 Voice Brand AgencyCELEBRATING25 YEARSMade by Avenue