Our thoughts

Developing tone of voice

The capability series. Whether it’s Apple, Tesla, Disney, or Louis Vuitton, some brands simply have the power to capture their audience’s attention. What do these…

Neil Sparksman

Developing brand vision & purpose

Jonno Sagar

The capability series. In today’s competitive landscape, businesses need help to find differentiation and to thrive. At Voice, one of our fundamental beliefs is ‘Difference…

Developing brand values

Jonno Sagar

The capability series. In today’s competitive market, a brand’s values are not just a nice-to-have; they are fundamental beliefs that shape how a business operates,…

Corporate reporting trends in New Zealand and Australia

Neil Sparksman

Corporate reporting is undergoing significant changes in New Zealand and Australia, reflecting broader trends in compliance, transparency, and sustainability. Mark Disomma and Neil Sparksman from…

The rebirth of the brand

Neil Sparksman

In the rapidly evolving digital landscape, businesses are facing a seismic shift in how they connect with their audiences. The depreciation of cookies, stricter data privacy…

Many happy returns to MEO

Neil Sparksman

Back in 2018, client–to–be Healthy Breath visited our office in Auckland to discuss a very interesting brief – the development of a brand for a…

Four situations where you might need to seek out branding advice.

Neil Sparksman

Voice has been working inside the branding discipline for well over 25 years now. During this time, whether it’s across borders, demographics, industry verticals or…

Voice officially verified as a Maori-owned business

Jonno Sagar

Voice was recently verified as a Maori-owned business by the diversity intermediatory and national database of Maori and Pasifika-owned businesses in Aotearoa, Amotai. www.amotai.nz Having…

5 ways to speak up as a public company. Taking disclosure to new levels

Neil Sparksman

Operating in an era of scrutiny is exhausting. Some days, it can feel like everything your company does is subject to examination and criticism. If…

Distinctiveness not difference, the tool for creating enduring brands

Jonno Sagar

In a world where so much on offer seems comparably the same, it’s tempting to assume differentiation is the answer. The driving means to stand…

Strategy is a specialist skill

Neil Sparksman

On the face of it, business owners and marketers have access to all the strategy they could possibly imagine. It seems like every ad agency, design house, communications company, public relations firm, media booking house and more is offering to give brand owners and managers access to strategy as part of their service.

Little pieces of New Zealand everyday

Neil Sparksman

KiwiSO is a new brand developed by Voice for our friends at Alpha Group. Set to become the innovative marketplace that will bridge New Zealand products with Chinese consumers, KiwiSO will be…

Property Brokers and Farmlands winning partnership

Neil Sparksman

Voice recently partnered with Property Brokers helping them develop a campaign to articulate their recent partnership with Farmlands.

Voice partners with not-for-profit, Travellers Aid to develop new brand

Neil Sparksman

Working on iconic not-for-profit brands is a delicate business. They’ve often been part of the public consciousness for a long time, are associated with milestones and memories, and many people have an emotional attachment to them. Travellers Aid is one such brand.

Voice helps O-I launch Glass Education Kit

Neil Sparksman

Recently, Voice helped client O-I Glass Launch their Glass Education Kit.

Four days in sunny Madrid

Neil Sparksman

Voice’s principal Jonathan Sagar jumped on a plane bound for Madrid for the fifth annual Monocle Quality of Life Conference.

Supporting the inspiration of Maori and Pasifika Youth

Neil Sparksman

InZone Education Foundation is a registered charity that aims to inspire and support Maori and Pasifika youth in New Zealand by placing them in kainga (hostels) in the zones of high performing Auckland schools.

Voice Brand Agency in Melbourne

Neil Sparksman

International award-winning Voice specialist brand agency has appointed Fiona Lopez as Client Director for its Melbourne office.

‘Millie’ by O-I Glass, launched successfully

Neil Sparksman

We’d like to congratulate Voice client, O-I Glass on the successful launch of ‘Millie’, their new 250ml glass bottle. A collaboration between client, O-I Glass, the Australian Beverage Council, Monash University and Voice created Millie, a new glass beverage packaging solution.

Designing brands: Think ‘screen’, be seen

Jonno Sagar

Brands are increasingly being designed from Instagram up, says brand building specialist Jonathan Sagar. Brands are increasingly being designed from Instagram up, says brand building specialist Jonathan Sagar.

What is a brand agency?

Neil Sparksman

You would think that an industry that spends its life exemplifying the benefits of simplicity and clarity would have better ways of navigating its complex customer offerings.

The winning practice of packaging design

Neil Sparksman

Packaging is just one of those things, because we touch it every day. Executed well and the effect can be highly positive for your brand and business’ bottom line. Executed without care and first impressions of your product are compromised, perceptions of value are eroded and your sales and eventually your brand will suffer the consequences.

‘Breathing new life into brands’

Neil Sparksman

Auckland-based Voice is a specialist agency not afraid to get into the regions to assist companies with branding. Principal Jonathan Sagar uses a case study to highlight the dos and don’ts of rebranding.

Voice achieves a powerhouse performance

Neil Sparksman

Voice has won two gold, a silver, and two bronze awards for its brand strategy work at the Transform Awards Asia-Pacific 2018 held in Hong Kong on the 21 November.

AGDA Awards 2018 nominations

Neil Sparksman

Voice’s work in the brand development space continues to receive international attention with four nominations being received for the 2018 Australian Graphic Design Awards (AGDA). With a long history of celebrating great Australian design across multiple disciplines, AGDA works to stimulate creative progress and highlight every generation of talent, from students through to long-established leaders of the design profession.

We’ve gone 2 better this year with 7 shortlisted Transform Awards Nominations!

Neil Sparksman

Building on last year’s fantastic haul of 5, Voice is delighted to have been shortlisted in 7 categories at the 2018 Transform Awards Asia-Pacific in Hong Kong. Our work with Chamber Music New Zealand, Hiakai, Property Brokers, Reside Location Group, and O-I Glass is guaranteed to receive either gold, silver, bronze or highly commended in each category.

Three days in Zurich

Neil Sparksman

In search of inspiration, Voice’s principal Jonathan Sagar flew to Zurich for the Monocle Quality of Life Conference.

Reflecting on 25 years of brand development

Neil Sparksman

Twenty-five years ago in 1993, Mariah Carey reigned over our airwaves, Diesel had changed our lives with the realisation that men’s jeans could be sexy, and Jurassic Park was the name on everyone’s lips. Brand development was swiftly becoming recognised as an omnipotent force in consumer culture— and it was this same year that Voice was founded.

Voice achieves multi-gold award winning success at the Asia Pacific Awards 2017

Neil Sparksman

Voice, Specialist Brand Agency has won three gold, a silver and a bronze award at the Transform Awards Asia-Pacific 2017 held in Hong Kong on 6 December. Voice are the only New Zealand brand agency and one of only two agencies in Australasia shortlisted in the awards alongside brands such as Hyundai, HSBC, Amnesty International, Unilever and Konica Minolta.

John Crawford ‘On the Street’

Neil Sparksman

‘On the Street’ was a three year labour of love by Auckland photographer John Crawford. This compelling series of work, held at Gow Langsford Gallery portrayed Auckland’s homeless in stark, black and white reality, supported by their stories of hardship and struggle.

Our mate Jonnie

Neil Sparksman

Voice’s principal photographer and good mate, John Crawford‘s latest exhibition ‘On the Street’ is garnering praise all around town. His project features portraits of people living on the streets of Auckland, born out of his desire to raise awareness about Auckland’s homelessness problem.

Meet Richie Hartness

Neil Sparksman

Voice gladly announce that Richie Hartness joined the team as the new Design Director earlier this year.

A look inside, the art of Banksy

Neil Sparksman

Renowned for his stencilling technique, Banksy is one of the most mystifying and controversial street artists of our time. Combining dark humour with underlying political messages and confronting social themes, Banksy’s work has appeared all over the world, from New York to (allegedly) Tauranga New Zealand, yet his identity still remains the art world’s best kept secret.

Beautiful animation about a little prince

Neil Sparksman

The Little Prince movie is an adaption, by director Mark Osbourne, of the wonderfully illustrated and popular 1943 novella by Antoine de Saint-Exupéry. It’s a poetic movie that tells the story of a young boy from a far off asteroid who discovers the important things in life during his travels.